A wind turbine at Keti Bandar, Sindh. WWF-Pakistan supports alternative energy sources like wind and biogas to conserve natural resources

About WWF-Pakistan

Why We Are Here

Pakistan contains a diverse topography of geographical features and is home to incredibly diverse flora and fauna. Over the last century, lack of understanding and awareness has led to human practices that have exploited the country’s natural resources without replenishing them. A growing population and increasing infrastructure needs have also led to the decimation of animal habitats and forests, and resulted in loss and endangerment of animal and plant species only found in Pakistan.

With an urgent need for an organization to meet and counter these growing conservation and environment issues, WWF-Pakistan was formed in 1970.

Who We Are

For its first fifteen years, WWF-Pakistan was a small organization which relied on individuals for financial support and honourary scientific input. It was in the late 1980s that the first formal project for environmental education was started. Since then, the programmes of WWF-Pakistan have expanded rapidly to increase its conservation efforts. WWF-Pakistan works through 30 offices with a team of over 500 dedicated staff members. With its head office in Lahore, it has regional offices in Karachi, Islamabad, Peshawar, Gilgit, Muzaffarabad and Quetta, and project offices wherever there is need and the potential to make a difference.

WWF-Pakistan is a proud member of the WWF International Network, one of the world's largest and most experienced independent conservation organizations, with almost four million supporters, 4,500 staff members and a global network active in more than 100 countries. We have a global vision when it comes to conservation, but we hold true to local perspectives and needs while accomplishing our work.

What Do We Do

WWF-Pakistan carries out conservation work according to the Global Programme Framework. The Framework includes biodiversity and human footprint meta-goals.

2050 Biodiversity Meta-Goal

By 2050, the integrity of the most outstanding natural places on earth is conserved, contributing to a more secure and sustainable future for all.

2050 Footprint Meta-Goal

By 2050, humanity’s global footprint stays within the earth’s capacity to sustain life and the natural resources of our planet are equitably shared.

2020 Biodiversity Goals

Biodiversity is protected and well managed in the world’s most outstanding natural places. Populations of the most ecologically, economically and culturally important species are restored and thriving in the wild.

2020 Footprint Goals

By 2020, humanity’s global footprint falls below its 2000 level and continues its downward trend, specifically in the areas of:
  • Energy/carbon footprint
  • Commodities (crops, meat, fish and wood) footprint
  • Water footprint

WWF-Pakistan has an average of 30 active projects implemented throughout Pakistan to achieve nature conservation and sustainable development goals.
 / © Zahoor Salmi/ WWF-Pakistan
An Asian paradise flycatcher feeding its fledgling
© Zahoor Salmi/ WWF-Pakistan
 / © Ghulam Rasool/ WWF-Pakistan
World's 31st highest lake, Quramber, in the Quramber National Park, Khyber-Pakhtunkwa
© Ghulam Rasool/ WWF-Pakistan
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