Geo News has been an active media partner in all the key annual corporate and awareness raising events and Campaign of Corporate Relation Department. The partnership with GEO News has greatly augmented WWF-Pakistan’s brand, events and campaign visibility.
Recognising the diverse reach of GEO News throughout Pakistan and also abroad makes it an ideal medium for reaching out to masses and general public in Pakistan.
WWF Pakistan acknowledges GEO News contributions in making environmental conservation a house hold word and its continuing commitment to keeping issues of conservation in the forefront of the public mind.
The corporate Relation department and SAMAA TV have embarked on an innovative nation-wide partnership. The partnership intends to enhance public awareness on critical environment challenges, bringing forth the collective and individual responsibility for nurturing the natural resources and associated biodiversity in the country.
Key elements of the partnership include five scholarships of public university students for masters in environmental sciences in consultation with scientific Committee of WWF Pakistan, launching of structured thematic green media campaigns every month for people to participate in various initiatives such as ‘Say No to Plastic Bags’, ‘Earth Hour’, ‘Beach Cleaning’, ‘Plantation,’ and ‘Make Your Carbon and Water Foot Prints Small and Green’, all of which are designed to be visually appealing and environmentally informative.
The principle platform for this will be an innovative and information-rich spot called the “Conservation Minute,” which will be a one-minute environment-related message every day to be jointly developed by SAMAA TV and the WWF Pakistan.
We at WWF-Pakistan, hope that this partnership sets a strong precedent and paves the way for other media channels to follow in SAMAA TV’s unique steps.
Corporate Relation Department partnered with Dawn News to launch Blind Indus Dolphin as a mascot for the T20 World Cup. The campaign intended to inform individuals about the Unique facts about the Blind Indus Dolphin such as being endangered, endemic to Pakistan, blind, and how people can help.
WWF-Pakistan partnered with PTV Home and PTV News to air special awareness-raising Programmes and talk shows on Freshwater challenges including, policy frameworks, minimum flows, water security, additional storage, best management practices in water intensive crops, Blind Indus Dolphin and Business & Industry Water Conservation Initiatives.