People & Plants: Conservation and Training in Applied Ethnobotany

WWF - Pakistan realised, after its extensive interaction with the local communities in the field, that local people have extensive knowledge of the plants growing around them. But due to lack of an an agency, either in the government or the private sector, their knowledge has never been used for the conservation of plant resources in the region.
The purpose of the project is to build capacity in Applied Ethnobotany in Asia, (especially Malaysia, Nepal and Pakistan) for the conservation of biodiversity and the sustainable use of plant resources. Internationally, it works by contributing towards the identification and promotion of the best practices in indigenous plant use.
The project is part of the People and Plants initiative, a project of WWF-UK and UNESCO. Financial support for the project is being provided by the Department for International Development (DfID).