The Marketing Division raises funds through various traditional and non-traditional channels for WWF-P's conservation and environmental education projects. The target market can be broadly divided into the corporate sector and the general public. Fundraising initiatives are developed according to the characteristics of each category. For the corporate sector, campaigns include greeting cards and calendar sales, corporate membership, partnership, licensing of the WWF logo, sponsorship of WWF campaigns and annual donations. For the general public the main focus is on membership programmes. WWF-P's members play a constructive role in supporting the cause of nature conservation, either by making a financial contribution or by helping spread WWF-P's message among friends and associates through periodic membership campaigns.
