| Marketing
of Medicinal Plants
An AKRSP research
report on availability and marketing
of medicinal plants by Iqbal Hussain,
President, AMHRWO.
This section is based
on material contained in Hussain
(2004). According to this report,
Pakistan has a wide floral diversity
containing 600 taxa. A conservative
approach indicates that 700 species
are being used as medicinal/ aromatic
plants. It further states that the
total number of plant species in
the Hindu Kush, Himalayas and Karakorum
is estimated to be 25,000 or 10
percent of the world of which about
10,000 are useful. About 60 percent
of the population in Pakistan uses
herbal medicines. About 350 medicinal
plants are found in wild. Around
100 of these are collected and sold
by local hakims (healers), plant
collectors and dealers. Twenty species
are supplied to the national market,
mainly Lahore and Karachi.
This study has short
listed the following fifteen commercially
important medicinal plants based
on the following criteria: the endemic
nature of plant, high domestic as
well as export demand, endangered
nature and documented use in traditional
system of medicines.
Artemisia maritiama,
Aconitum napellus, Angelica glauca,
Bergenia himalacia, Carum carvi,
Carthamus tinctorious, Dactylorrhiza
hatagirea, Ephedra gerardiana, Glycyrrhiza
glabra, Hyppopha rhamnoides, Picrorhizza
kurrooa, Podophylum emodi, Sussurea
lappa, Thymus serphylum, Valeriana
walllichii
Collection
Medicinal plants
are collected in the wild, purchased
by traders and sold to exporters
or to industry. They are exported
in crude form i.e. in the form of
roots, bark, seeds, leaves and branches.
However, there is no systematic
method for medicinal plant collection
in Northern Areas. Local collectors
simply collect whatever they find
in the pasture. Wholesalers hire
local people and pay them Rs. 80
to 100 daily for collection or barter
them consumable products.
The collectors have
a small share in the profit as they
have little bargaining power and
few options of marketing their products.
They accept whatever is offered
to them. The following table shows
that the wholesalers earn a profit
ranging from 250 to 650 times the
price which the collectors receive:
Table Profit received
by collectors and wholesalers of
medicinal plants
| Name of
plant |
Collector
rate (Rs.) |
National
market rate (Rs.) |
International
market rate (Rs.) |
| Aconitum napellus |
120 |
500 |
3000 |
| Bergenia himalacia |
25 |
250 |
1500 |
| Carum carvi |
200 |
400-500 |
2000 |
| Carthamus tinctorious |
150 |
500 |
1500 |
| Dactylorrhiza
hatagirea |
------ |
500/ 1250 |
7000 |
| Ephedra gerardiana |
5 |
25 |
800 |
| Glycyrrhiza glabra |
10 |
30 |
1200 |
| Hyppopha rhamnoides |
45 |
300 |
500 |
| Picrorhiza kurrooa |
200 |
------ |
4500 |
| Podophylum emodi |
150 |
400 |
500 |
| Sussurea lappa |
150 |
150 |
2500 |
| Thymus serphylum |
35 |
150 |
1500 |
| Valeriana walllichii |
-------- |
500 |
5000 |
Source: Hussain,
I. 2004. A research report on availability
and marketing of medicinal plants.
Market Development Section, Aga Khan
Rural Support Program.
Medicinal plant
marketing linkages workshop at Bulashbar
and Shinaki valleys
To boost the marketing
of locally available medicinal plants
on a sustainable basis WWF-Pakistan,
under the Northern Areas Conservation
Project, arranged a two day workshop
from June 21-22, 2002 on Marketing
Linkage of Medicinal Plants at Bulashbar
valley, Astore and Shinaki valley,
Hunza (WWF-Pakistan, 2002). The
aim was to chalk out ways and means
for the marketing of potential medicinal
plants in both areas. For this purpose
three local wholesalers/ local hakims
were contacted to assist the communities
in identifying economically valued
plants.
The participants and local dealers/
communities discussed the issues
regarding marketing, middleman threats
and commercially important plants.
Eighteen economically and medicinally
important plants were identified
that presently are being provided
to the wholesalers by Shinaki and
Astore communities. The following
information was collected for each
species:
Table .
Information on medicinal plants
from Shinaki and Astore
| Plant
species |
Existing
market price (Rs.) |
Availability
on commercial scale (community
perspective) |
| Artemisia absintium
(Shinaki /Astore) |
50 |
Yes |
| Sussurea lappa
(Astore) |
50-60 |
No |
| Berberis lyceum
(Astore/ Shinaki) |
25-30 (roots and
bark) |
Yes |
| Caparris spinosa
(Shinaki) |
180 (seeds) 30-40
(whole plant) |
-------- |
| Onosma bracteatum
(Astore/ Shinaki) |
130-140 |
No |
| Carum bulbocastanum
(Astore) |
200-250 (seeds) |
Yes |
| Peganum harmala
(Shinaki) |
110-130 (dried
flowers) |
Yes |
| Valeriana walllichii
(Shinaki) |
80-90 |
-------- |
| Ephedra gerardiana
(Shinaki/ Astore) |
15-20 (dried plant) |
-------- |
| Viola pilosa (Astore/
Shinaki) |
120 (dried flower) |
-------- |
| Thymus serphylum
(Astore/ Shinaki) |
30-50 (dried leaves
) |
Yes (Astore) |
| Valeriana jatamansii
(Astore/ Shinaki) |
70-80 (dried leaves)
|
------ |
| Mentha sylvestres
(Astore/ Shinaki) |
20-30 dried leaves) |
Yes |
| Juniperus macropoda
(Astore/ Shinaki) |
40-60 (berries) |
Yes |
| Hyppophae rehmnoides
(Shinaki/ Astore but in small
quantities) |
35-40 (dried berries) |
Yes (Shinaki) |
| Rumex hastatus
(Astore/ Shinaki) |
80-90 (whole dried
plant) |
-------- |
| Picrorhiza kurrooa
(Astore) |
180-200 (dried
roots) |
No |
| Ferula narthex
(Astore) |
250-280 (resin) |
No |
After discussion
the dealers and communities came to
the conclusion that Podophyllum emodi,
Carum bulbocastanum, Ephedra gerardina,
Artemisia absinthium and Hyppophae
rehmnoides should be focused on for
commercial production and extraction
on a sustainable basis. However, Artemisia
absinthium in Astore and sea buckthorn
in Shinaki were recommended for commercial
exploitation whereas the remaining
three species were recommended for
ex-situ and in-situ cultivation or
regeneration. While discussing the
future prospects of medicinal plant
cultivation on farmlands the farmers
showed reluctance because medicinal
plants give low yield and low returns
as compared to agronomic or horticultural
crops.
Study conducted
by Hassan Sher, WWF-Pakistan
This study
was conducted, as described above,
in the Ghulkin valley and the researcher
recommended the following medicinal
plants for marketing.
Table . Medicinal
plants for marketing from Ghulkin
valley
| Botanical name |
Part sold |
Price per kg national
level (Rs.) |
Export to |
| Cichorium intybus |
Roots/ seeds |
60 |
India, Italy,
Hong Kong |
| Berberis aitchisonii |
Roots |
40 |
Middle East |
| Bunium persicum |
Fruits |
350 |
Germany, south
Korea, South Africa |
| Juniperus macropoda |
Fruits |
2000 |
India |
| Onosma hispidum |
Roots |
90 |
India, Europe |
| Plantago major |
Seeds |
40 |
Korea, France |
| Rheum emodi |
Roots |
80 |
Iran, Middle East |
| Rosa webbenia |
Flowers |
150 |
Korea, India |
| Thymus serphyllum |
Leaves |
80 |
Europe, Middle
East |
| Juglans regia |
Fruite |
50 |
Middle East, Europe |
Source: Sher,
H. 2002. Feasibility study on the
medicinal plants of Ghulkin valley
Gilgit Pakistan; sustainable resource
use and bio-diversity conservation
at key sites in the Northern Areas
of Pakistan. Report. WWF-Pakistan,
Northern Areas, Gilgit.
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