News Room


25 March,2011

WWF-Pakistan is observing Earth Hour 2011 on Saturday March 26th from 8: 30 pm to 9: 30 pm.

The main sponsors of EH 2011 are Inbox, Co sponsors Qarshi Group of Industries and Pakistan International Airlines (PIA) . The official Media Partner nation-wide are GEO News and Radio Media Partner is FM 91.


With only one sleep to go before the world comes together in an historic moment of global solidarity for our earth, WWF-Pakistan has again achieved record participation from all quarters including Media, Academic Institutions, Hospitality Sector, Shopping Malls, Cities, Provincial


Pakistan joins 134 countries and territories now officially participating in the world’s largest voluntary action!

Government of Sindh has declared Sindh province as Earth Hour 2011 Province and Karachi as Earth Hour City. Governmnet of Sindh has donated 35 Billboards to WWF-Pakistan for Earth Hour 2011.

President House, Prime Minister House, National Assembly, Federal Ministry of Environment and Capital Development Authority has declared Islamabad as EH 2011 Capital.


Globally recognized ambassadors who have committed to Beyond the Hour include:


Wasim Akram, Reema Khan, Atiqa Odho, Abrar-ul Haq and Vaneeza Ahmed are WWF-Pakistan’s official Earth Hour 2011 Ambassadors.


Earth Hour 2011 Events at 8 30 pm to 9: 30 pm


1.     Mazar-e-Quiad. Minister for Environment, Sheikh Mohammad Afzal with exclusive VIP guests, school children, Coporrate Sectors, Governmnet offcials will be lighting candles and will be leading EH 2011 Walk at Mazara-e- Quaid. Minister for Enviornmnet and Alternative Energy, Government of Sindh, Sheikh Mohammad Afzal is the Chief Guest. Atiqa Odho is the Guest of Honour at the Event.

2.     Dawood Public School. Thousands of Students of WWF-Pakistan Green Schools will be lighting Candles followed by National Athem and Earth Hour March at Dawood Public School, Dawood Corporative Housing Society, Bahadarabad.

3.     Karachi Press Club. 100s of Journalists will be lighting candles and will leading EH March

4.     PIA Head quarters, Earth Hour 2011 Declarartion Signing Ceremony by PIA MD and Board Members at 9 a.m

5.     CAA Head Quarters, Earth Hour 2011 Declaartion Signing Ceremony 10 a.m


Earth Hour 2011 confirmed WWF participation summary: Participation highlights include:

·       Sindh Province as Earth Hour Province 2011 with 31 Land Marks Registered

·       Karachi as Earth Hour City 2011

·       National Assembly Earth Hour 2011 Land Mark

·       Faisal Mosque

·       Jinnah Airport, Karachi, Allama Iqbal Airport, Benazeer International Airport, Islmabad, Peshawar Airport.

·       32 Universitues, 22 Schools, 10 Colleges across the Country

·       Mazara-e-Quaid as EH 2011 Land Mark

·       Faisal Mosque as Earth Hour Land Mark

·       35 Corporate Companies so far

·       Chief Minister House Lahore

·       Punjab Assembly

·       Balochistan Assembly

·       CAA Head Quarters

·       35 Cafes, Restaurants, and Hotels


  Famous icons and landmarks switching off nation-wide are: Government Land Marks Karachi and Sindh Land Marks


Mazar-e-Qauid, Karachi

Chief Minister of Sindh House, Karachi Pakistan

Governor of Sindh House, Karachi Pakistan

Sindh Assembly

Sindh Secretariat No 1, Karachi Pakistan

Sindh Secretariat No 2, Karachi Pakistan

Sindh Secretariat No 3, old KDA Building, Karachi

New Sindh Secretariat No 6, Old State Bank Building

Sindh Secretariat’s All  Barracks

MPA Hostel, Karachi Pakistan 4A and 4 B,

Environment and Alternative Energy Department’s Building

City District Government Karachi – Civic Center

Karachi Water and Sewerage Board offices,

City District Government Karachi – Old KMC Building,

City District Government Karachi – Buildings of 18 Towns

District Government Hyderabad – Shahbaz Building, Hyderabad

All offices of Sindh Government throughout Sindh province

All District Government offices throughout Sindh province.



Corporate support has swelled, with industry leaders from the tourism, finance, media, food and beverage, telecommunications, real estate, and online sectors committing to participate in Earth Hour 2011. Support has come from a huge number of globally recognized companies and organisations as diverse as:

Switching Off Land Marks

PIA Head Quarters and Business Centre

Bahria Complex II and III

MCB Tower,


State Life Insurance Corporation of Pakistan


Federation House,

Main Clifton,


PC, Saddar




Lakson Building, Saddar


FORUM Mall, Clifton


Bayer Pakistan participation




PAK Towers


Ponds Skin Care Centre


Saeed Ghani

PIA Head Quarters

Sui Southern Gas Company


Habib Bank Plaza


Faysal Bank Shah-ra-e-Faisal

All branches of Faysal Bank


HSBC- Bahria Complex III

All Branches of HSBC


Karachi Press Club






Unilever, Avari


Pak Towers, Clifton


CAA Head Quarters


Media Centre


Media Centre



KESC Head Quarters

Crescent Steels and Allied Products


 Hospitality Sector; WWF-Pakistan has received overwhelming and aggressive support from the hospitality sector including; All the Hotels, restaurants, and café’s are hosting Candle Light Dinners, EH quiz, and are offering free Deserts to the guest during EH 2011.


Restaurant Name

Arizona Grill, Zamzama

BBQ Tonight, Clifton

Butler’s Chocolate Café, Zamzama

Café Aylanto, Zamzama

Café Flo, 26th Street, DHA

Fuschia, Zamzama

Kamameshi, zamzama

Le Grand, Cliftom

Mon Salwa outlets participating across Pakistan


Roasters, Clifton

Roasters at DHA Golf Club

Subway, Shahbaz






















 Universities and Colleges in Karachi registered for Earth Hour 2011; All the environment clubs of the mentioned Universities are hosting candle Lighting Ceremonies and

Bahria University


Indus Valley

Karachi School Of Art



Bayview High


Dawood Public School

The International School

London Cambridge

Dawood Public School



Press Contact

Media Relations at WWF-Pakistan

+92 42 111 993 725