Cheer pheasants (Catreus wallichi) are an endangered species found in Azad Jammu and Kashmir. Efforts to breed and re-introduce them have so far been largely unsuccessful. Protection of cheer pheasants' remaining population and conservation of their natural habitat is therefore necessary to ensure their continued existence. Initial surveys have indicated the presence of a viable population in very few areas. One of these is Lawasi, which has a considerable population of the cheer pheasant, but needs immediate protection. Therefore, WWF-P will direct its efforts at encouraging the conservation authorities to declare Lawasi as a Protected Area, and improve its management by involving the stakeholders in the development and implementation of conservation strategies.