The Salt Range, which is the primary habitat of the Punjab urial, is facing rapid degradation. Primary among these threats are activities, such as exploitation of mineral reserves and widespread poaching, for economic and sustenance reasons. Efforts to improve the status of the Punjab urial depend on assessing the nature and extent of the threats, and on involving major stakeholders in the conservation efforts. WWF-P aims to take this approach in its efforts to save the urial, by determining the current distribution and health of habitats, identifying existing and potential threats and working with the stakeholders to implement measures in conserving this endangered ungulate. The establishment of adjoining conservancies in the urial's home range will be a major part of the project.