WWF - Pakistan established a TV Centre (then Video Resource Centre - VRC) in 1996 with the aim of raising environmental awareness by providing films to television networks and the general public. The Centre provides broadcast quality films on environmental issues with the help of the International Television Trust for the Environment (TVE), a joint venture by WWF, the United Nations Environment Programme (UNEP), and Central Television - UK
The TV Center maintains a lending library of films on environment and development, health and gender issues. It not only provides well produced international quality films, but also produces documentaries, Video News Releases (VNRs) and arranges footage for local and international broadcasters. The TV Center also organises film festivals, exclusive in-house screenings and dubbing of films into Urdu. It also produces programmes in collaboration with various production houses for television networks.