WWF Ongoing Projects

WWF is a global force in the world of nature conservation. Pressure on the natural environment is accelerating, with rapid, unpredictable shifts in political and economic power. Therefore, to maintain a living planet and secure clean water, food and energy for all, we are taking actions through six goals and three practices.

Our three practices are Markets, Finance and Governance.
Based on these goals and practices, we are implementing following projects.


The integrity of the world’s [most important] forests, including their benefits to human well-being, is enhanced and maintained
With Pakistan’s forests on a steady decline in the last three decades, there is a pressing need for their protection. Conserving forests of Pakistan is one of the programmatic pillars of WWF-Pakistan. Our long term goal is to conserve and maintain critical forest ecosystems of Pakistan.


Freshwater ecosystems and flow regimes in [key river basins] provide water for people and nature

With the goal to conserve and sustainably manage freshwater habitats to benefit nature and people, WWF-Pakistan works to promote water stewardship and watershed management through a variety of interventions.


Sustainable food systems conserve nature and maintain food security

Climate and Energy

A global shift towards a low carbon & climate resilient future is achieved

Over the past two decades, climate change has emerged as a global threat, transcending political boundaries. Although a low contributor of greenhouse emissions, Pakistan faces significant threat due to rising global temperature. Keeping this in mind, WWF-Pakistan’s climate change adaptation programme is one of its many initiatives based on this programmatic pillar. Our aim is to reduce the consequences of climate change on ecosystem and biodiversity in Pakistan and to promote sustainable development in the country.


The world’s [most iconic] and endangered species are secured and recovering in the wild

One of WWF-Pakistan’s programmatic pillars is to protect wildlife, which it carries out by conserving minimum viable populations of selected indigenous, endemic and/or keystone genomes and species. Our work focuses on the conservation of wildlife species of special concern, scientifically and holistically, through promoting sustainable livelihoods, awareness and capacity building.


The world’s [most important] fisheries and ocean ecosystems are productive and resilient, and improve livelihoods and biodiversity

In order to mitigate the threats to the marine environment, the WWF Network has drafted a Global Marine Programme strategy. The initiative is undertaken by WWF-Pakistan fall under the broad categories defined in the Global Marine Programme.
  • Promoting Sustainable Tuna Fisheries in the Indian Ocean
  • Implementing Maldives Pole and Line Tuna Port Sampling Project and VMS/AIS Analysis within the Pakistani Gillnet Fleet
  • Socio Economic Impact Evaluation for Indian Ocean Tuna FIPs and MSC
  • Areas Beyond National Jurisdiction- By catch in Indian Ocean
  • Pakistan Yellowfin Tuna FIP


International and influential markets associated with products or services that make a measurable difference in achieving the Global Goals, building on the progress made through the Market Transformation Initiative to ensure voluntary market mechanisms deliver tangible change on the ground.