.
© WWF-Pakistan
World Wide Fund for Nature - Pakistan

At WWF-Pakistan, we are working to stop the degradation of the planet’s natural environment and to build a future where people and nature can thrive.

Leading Change

Since 1970, WWF-Pakistan has grown from a single-room initiative with one employee to the country’s largest environmental organisation, with over 300 team members across 30+ offices. As part of WWF’s global network spanning 100 countries, we at WWF-Pakistan tackle our country’s environmental challenges. 

Our mission has evolved from saving species to addressing critical issues like freshwater conservation, forest restoration, sustainable agriculture, ocean protection, climate action and infrastructure sustainability. With over 60 projects nationwide, we are creating lasting change and driving bold action to build a future in which people live in harmony with nature.

© WWF-Pakistan

From Challenges to Transformation

Pakistan faces intertwined challenges: poverty, water scarcity, an energy crisis, education gaps and the escalating impacts of climate change, including heatwaves, floods and droughts. These threats strain ecosystems and communities alike.

© WWF-Pakistan

Yet, challenges bring opportunities for innovation and collaboration. At WWF-Paksitan, we embrace a holistic approach, integrating local wisdom, national priorities and global strategies to craft inclusive, impactful solutions. Aligned with national policies and international commitments, our work builds resilience, protects the environment and uplifts communities.

We believe the greatest challenges lead to the most transformative achievements.