Since 2005, WWF-Pakistan has been working with IKEA to promote sustainable production and responsible sourcing of raw materials, focusing on promoting water stewardship and sustainable land use management; reducing greenhouse gas emissions and enhancing green cover and agrobiodiversity.

The project is transforming agriculture by equipping 100,000 cotton farmers in the Central Indus Ecoregion. We are working to reduce greenhouse gas emissions, optimise water use, and use technology for information sharing through improving watercourse channels, installing ablution water reuse structures, weather monitoring stations, and training farmers. These interventions are improving crop water productivity and soil organic matter.

The integration of trees on farmland is enabling carbon sequestration, nurturing biodiversity and enriching agroecosystems.

Overall, more than 1,000,000 trees have been planted under this initiative and over 600 orchards have been established.

An estimated 22,640 MTs of CO2 equivalent are being sequestered by one million plants over 5 years.

• Engage 3,000 farmers across 12,146 hectares in Multan and Bahawalpur (2025–2030).
• Achieve 20% reduction in GHG emissions
• Increase soil organic matter by 5%
• Improve water productivity by 10%
• Plant 100,000 trees (~1,600 tCO₂ sequestration over 5 years)
• Enable production of 25,000 MT of regen-certified lint
• Increase farm profitability by 15%

• Support 10,000 farmers in Khairpur District (Sindh) to adopt climate-resilient practices
• Achieve 15–20% reduction in pesticide use
• Improve irrigation efficiency by 15%
• Strengthen community-based water governance systems
• Implemented across 60 villages in Khairpur District
• Builds on WWF-Pakistan’s previous outreach to 40,000 farmers, achieving 25% irrigation water savings and 6% improvement in soil organic matter
• Targets water savings of approximately 780 m³ per ton of cotton produced through improved irrigation practices
• Supports 2,000 rural women through alternative livelihoods (poultry, beekeeping, small enterprises) to strengthen household climate resilience

• Engage 1,500 farmers across 10,000 hectares
• Improve and rehabilitate 5 km of waterways
• Increase soil organic matter by 3%
• Reduce synthetic fertilizer use by 15%
• Reduce GHG emissions by 15%
• Establish 10 biodiversity clusters
• Plant 100,000 indigenous trees (~3,000 tCO₂e sequestration)
• Achieve 10% improvement in crop water productivity
• Reduce pesticide risk by 10% (EIQ reduction)