Community based conservation has been one of the main approaches of WWF when it comes to protecting the nature. This not only helps in long-term sustainability of the efforts but also allows community to foster sense of ownership and responsibility. The conservation efforts for Indus River dolphin started as early as 1992, when WWF launched dolphin rescue programme, which has been in place since.  The programme is in collaboration with Sindh Wildlife Department, which allows safe rescue of stranded dolphins from canals back into the main river channel. Additionally, WWF has also been helping fishers to adopt sustainable fishing practices that helps in maintaining healthy aquatic ecosystem and reduces fishing induced mortalities. To reduce pressure on natural resource use, efforts have also been made to facilitate the fisher communities in diversifying their livelihood options.