Indus River dolphin is one of the flagship species, which is only found in Pakistan and WWF is working tirelessly to save it. WWF is a science-based organization the employs up-to-date data and knowledge to deliver successful conservation actions that meet the needs of the nature and people. Therefore, several scientific researches have been conducted over the years to better understand the population, habitat and threats to Indus River dolphins, which in turns help in targeted project design and interventions.
Community based conservation has been one of the main approaches of WWF when it comes to protecting the nature. This not only helps in long-term sustainability of the efforts but also allows community to foster sense of ownership and responsibility. The conservation efforts for Indus River dolphin started as early as 1992, when WWF launched dolphin rescue programme, which has been in place since. The programme is in collaboration with Sindh Wildlife Department, which allows safe rescue of stranded dolphins from canals back into the main river channel. Additionally, WWF has also been helping fishers to adopt sustainable fishing practices that helps in maintaining healthy aquatic ecosystem and reduces fishing induced mortalities. To reduce pressure on natural resource use, efforts have also been made to facilitate the fisher communities in diversifying their livelihood options.
WWF through various projects and interventions has also been creating awareness regarding the importance and ecological role of Indus River dolphins. One of the most popular ways of creating awareness is through dolphin watch tourism, which is greatly enjoyed by the masses.