© WWF-Pakistan
WWF-Pakistan's Goodwill Ambassadors

Our Goodwill Ambassadors are not only inspirational celebrities, influencers and media personalities but are people using their position in their respective industries to promote change, support nature conservation and talk about the adverse effects of climate change. They are committed to using their influence, status and leadership role to inspire the youth of our country to work together in creating a better future for our planet.

Our Goodwill Ambassadors

Adnan Malik

Adnan is an award-winning actor, video producer, TVC director and former VJ.


Ali Rehman Khan

Ali is a leading and celebrated Pakistani film, television and theatre actor known for dramas and films like Heer Maan Ja, Janaan, Parchi, etc.


Anoushey Ashraf

Anoushey Ashraf is Pakistan's first known female VJ and has been the face of the younger generation of Pakistan. She now hosts the Breakfast Show at FM 89.

Khalid Malik

Khalid is an actor, a motivational speaker and RJ at FM 91


Ushna Shah

Ushna Shah is a multitalented theatre and television actor who has appeared in renowned television dramas like Aakhir Kab Tak, Balaa, Cheekh, Aitebar and others.

Sophiya Anjam

Sophiya is one of FM91's leading RJs. She is also a freelance marketeer, a media person who hosts red carpets and live events and is a trained voice-over artist.

Aisam Ul Haq Qureshi

Aisam is Pakistan's number one tennis player who plays ATP and grandslam tournaments worldwide.

Samar Khan

Samar is a Pakistani cyclist and the first woman in the world to cycle 4,500 metres to Biafo Glacier in the Karakoram mountains of Gilgit Baltistan.

Sarmad Khoosat

Sarmad Sultan Khoosat is a renowned Pakistani actor, director and producer. His directorial work includes the TV serial Humsafar and critically acclaimed films such as Manto and Kamli.
Earth Hour 2020